消协指导、舒客宝贝支持《儿童科学防龋消费指南》发布,儿童口腔行业走向科学防龋
{ "id": 131, "title": "消协指导、舒客宝贝支持《儿童科学防龋消费指南》发布,儿童口腔行业走向科学防龋", "published_at": "2026-07-29 18:00:00", "main_img": "https://officialwebsite-file-saky.oss-cn-shenzhen.aliyuncs.com/upload/files/20260818/6a84030378c5.jpg?x-oss-credential=LTAI5t8PB9pW1menoHM2GewV%2F20260830%2Fcn-shenzhen%2Foss%2Faliyun_v4_request&x-oss-date=20260830T234825Z&x-oss-expires=60&x-oss-signature=bb4d244ca6f0fba413b0f112cb53960d2bb0c38311064cb9998768a3449f6db1&x-oss-signature-version=OSS4-HMAC-SHA256", "content": "<p class=\"p\" style=\"margin: 0pt; text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">如何给</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">孩子选</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">到一支科学有效的</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">牙膏,正成为越来越多家长的一道</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">难</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">题。</span></p>\n<p class=\"p\" style=\"margin: 0pt; text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">近期,多家媒体调查发现,有商家在电商平台暗示牙膏</span><span style=\"font-family: 宋体;\">“可吞咽”“食品级”,有成人产品“冒充”儿童口腔护理产品,</span></span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">甚至</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">还有</span><span style=\"font-family: 宋体;\">“械字号”防蛀膏声称可替代日常牙膏。一些专业口腔护理概念也逐渐演变成营销话术。</span></span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">概念越来越多,却并不意味着家长更会选了。</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">相反,当</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">“</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">安全</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">”“</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">天然</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">”“</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">专业</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">”</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">成为每个品牌都在强调的关键词,真正困扰消费者的问题反而变得更加简单</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">——</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">到</span><span class=\"15\" style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; mso-ansi-font-weight: normal; mso-bidi-font-weight: bold; font-size: 10.5000pt;\">底什么才是真正科学的儿童防龋?</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">这个问题的背后,藏着另一个更严峻的现实</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">:</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">绝大多数家长缺乏系统、专业的儿童科学防龋知识,对儿童口腔护理的核心逻辑认知模糊,极易被各类噱头误导,最终陷入盲目选品、错误护齿的误区。</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">当市场需要的不只是更多产品,而是一套更加科学、权威的消费标准时,《儿童科学防龋消费指南》应运而生。</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><img src=\"https://officialwebsite-file-saky.oss-cn-shenzhen.aliyuncs.com/upload/files/20260818/6a84031f8076.jpg?x-oss-credential=LTAI5t8PB9pW1menoHM2GewV%2F20260830%2Fcn-shenzhen%2Foss%2Faliyun_v4_request&x-oss-date=20260830T234825Z&x-oss-expires=60&x-oss-signature=33e61928cc66d33d92ef125d4678db644513929ab59fa90ae916984a72876398&x-oss-signature-version=OSS4-HMAC-SHA256\"></p>\n<h2 style=\"text-indent: 21.1000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><strong><span style=\"font-family: 宋体; line-height: 150%; font-size: 10.5pt;\">一本《</span></strong><strong><span style=\"font-family: 宋体; line-height: 150%; font-size: 10.5pt;\">儿童科学防龋消费</span></strong><strong><span style=\"font-family: 宋体; line-height: 150%; font-size: 10.5pt;\">指南》,回答家长最关心的</span></strong><strong><span style=\"font-family: 宋体; line-height: 150%; font-size: 10.5pt;\">牙齿</span></strong><strong><span style=\"font-family: 宋体; line-height: 150%; font-size: 10.5pt;\">问题</span></strong></h2>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">7月24日,</span><span style=\"font-family: 宋体; line-height: 150%; font-size: 10.5pt;\"><span style=\"font-family: 宋体;\">由中国消费者协会指导、中国消费者杂志社主办、舒客宝贝公益支持的</span><span style=\"font-family: 宋体;\">“科学消费·守护童牙——2026儿童口腔护理消费科普行动”</span></span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">在上海举行。</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"> </p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">来自消费者组织、行业协会、医疗专家、电商平台及品牌企业等多方代表齐聚一堂,共同发布《儿童科学防龋消费指南》。</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><img src=\"https://officialwebsite-file-saky.oss-cn-shenzhen.aliyuncs.com/upload/files/20260818/6a840226d6d7.jpg?x-oss-credential=LTAI5t8PB9pW1menoHM2GewV%2F20260830%2Fcn-shenzhen%2Foss%2Faliyun_v4_request&x-oss-date=20260830T234825Z&x-oss-expires=60&x-oss-signature=864fa70fc25d426fd5f6bc0be03038893a9697e94bbc64dc58980a0fa0485876&x-oss-signature-version=OSS4-HMAC-SHA256\"></span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">与其说这是一份儿童护齿指南,不如说,它更像是一份面向广大家长的</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">“</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">科学消费说明书</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">”,《</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">指南</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">》</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">内容从儿童龋齿形成根源切入,拆解细菌、糖分、酸蚀、牙体脆弱等多重致龋诱因,系统梳理标准化科学防龋手段、儿童口腔护理产品选购规范,同时集中辟谣当下市场流传的各类消费误区。</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">譬如</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">“</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">既然</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">乳牙迟早要换,</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">那么就</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">不用认真护理</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">”“</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">不吃糖就不会蛀牙</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">”“</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">儿童牙膏越贵越好</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">”“</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">进口产品一定更适合儿童</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">”</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">等</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">广泛存在于消费者之间的</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">认知误区,都在《指南》中得到了科学回应。</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">中国消费者杂志执行主编刘京玲</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">在</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">现场对《指南》进行了专业解读,</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">她提醒,儿童乳牙对氟的耐受度有限,过量含氟反而可能造成氟斑牙。根据中国儿童饮食习惯,科学含氟、搭配抗糖酸配方,才是更适合中国儿童的防蛀方案。</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">《指南》</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">并</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">没有停留在知识科普层面,而是进一步将消费者最关心的</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">“</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">怎么买</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">”</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">进行了具体拆解。</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">在儿童牙膏选购方面,《指南》建议消费者优先关注产品是否具备合规标识、含氟量是否科学、是否符合儿童年龄阶段口腔发育特点,</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">并</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">进一步总结出儿童牙膏选购</span><span style=\"font-family: 宋体;\">“五步法”——看小金盾(儿童化妆品专属标志)、查含氟量、分年龄段、选抗糖</span></span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">酸</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">配方、辨成分真伪,帮助家长根据不同成长阶段科学选择口腔护理产品,实现从</span><span style=\"font-family: 宋体;\">“看广告选牙膏”向“看标准选产品”的转变。</span></span></p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">事实上,这也是此次《指南》发布最大的意义所在。一份由消费者组织联合行业协会、医疗专家及</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">领军品牌</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">各方共同参与制定的消费指南,不仅为消费者提供了一套更加科学、规范的儿童口腔护理参考,更将科学防龋理念从专业领域带向大众家庭,让</span><span style=\"font-family: 宋体;\">“预防为主、关口前移”的健康理念真正融入儿童成长的日常生活。</span></span></p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">这既是国家健康口腔行动的倡导方向,也是提升全民口腔健康素养的重要一步。</span></p>\n<p class=\"p\" style=\"text-indent: 21.1000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%; margin: 0.0000pt;\"><strong><span style=\"font-family: 宋体; line-height: 150%; font-size: 10.5pt;\">多方研讨凝聚共识</span></strong><strong><span style=\"font-family: 宋体; line-height: 150%; font-size: 10.5pt;\">,</span></strong><strong><span style=\"font-family: 宋体; line-height: 150%; font-size: 10.5pt;\">发布诚信经营共建倡议</span></strong></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%; margin: 0.0000pt;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">《指南》的发布为消费者提供了一套科学选购的参照系,但要让科学防龋真正落到实处,光有消费者的理性选择还不够</span><span style=\"font-family: 宋体;\">——行业自身也需要一场从理念到规范的转变。</span></span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"> </p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">当天下午,消费者组织、口腔医学专家、行业协会</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">、</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">企业代表</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">舒客宝贝</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">及电商平台围绕儿童口腔消费市场展开</span><span style=\"font-family: 宋体;\">“2026儿童口腔护理行业共建与诚信经营</span></span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">座谈</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">会</span><span style=\"font-family: 宋体;\">”</span></span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">。</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><img src=\"https://officialwebsite-file-saky.oss-cn-shenzhen.aliyuncs.com/upload/files/20260818/6a84025584a2.jpg?x-oss-credential=LTAI5t8PB9pW1menoHM2GewV%2F20260830%2Fcn-shenzhen%2Foss%2Faliyun_v4_request&x-oss-date=20260830T234825Z&x-oss-expires=60&x-oss-signature=7642942789a525de334f3b38fbfeff22a24055dc16c87073bb74482e78834720&x-oss-signature-version=OSS4-HMAC-SHA256\"></span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"> </p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">各方代表从不同维度切入</span><span style=\"font-family: 宋体;\">——华西口腔医学院教授胡德瑜从临床数据剖析儿童龋齿成因与防龋策略,</span></span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">他提到科学含氟防护</span><span style=\"font-family: 宋体;\">+抗糖酸防护,是目前最精准、最高效的儿童防龋路径;科学使用含氟牙膏是全球公认、权威认证的高效防龋手段。</span></span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\"><img src=\"https://officialwebsite-file-saky.oss-cn-shenzhen.aliyuncs.com/upload/files/20260818/6a840261da7c.jpg?x-oss-credential=LTAI5t8PB9pW1menoHM2GewV%2F20260830%2Fcn-shenzhen%2Foss%2Faliyun_v4_request&x-oss-date=20260830T234825Z&x-oss-expires=60&x-oss-signature=d70a7807c0dba1b40a7081a9cd201d188b640ef93b54e3beb1183ca025a8e901&x-oss-signature-version=OSS4-HMAC-SHA256\"></span></span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"> </p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">行业协会就标准建设与产业高质量发展提出主张,</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">中国口腔清洁护理用品工业协会秘书长高文颖指出,将从规范行业标准、深化全域科普共建、打通优质口腔服务下沉渠道、深化产学研医协同等多方面入手,共建诚信、有序、可靠的儿童口腔市场环境。</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><img src=\"https://officialwebsite-file-saky.oss-cn-shenzhen.aliyuncs.com/upload/files/20260818/6a84026eafa3.jpg?x-oss-credential=LTAI5t8PB9pW1menoHM2GewV%2F20260830%2Fcn-shenzhen%2Foss%2Faliyun_v4_request&x-oss-date=20260830T234825Z&x-oss-expires=60&x-oss-signature=bdfed7a0a0959da65a5c099ae33eeb65345a91838ea97e9d5d24933e86069aba&x-oss-signature-version=OSS4-HMAC-SHA256\"></span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"> </p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">品牌企业分享了产品研发逻辑与合规经营经验,</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">舒客宝贝创始人兼</span><span style=\"font-family: 宋体;\">CEO曹瑞安表示,将持续加大儿童口腔科研投入,升级全国公益科普体系,全力配合监管与协会规范市场秩序,持续输出专业透明、安全有效的儿童口腔护理产品。</span></span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><img src=\"https://officialwebsite-file-saky.oss-cn-shenzhen.aliyuncs.com/upload/files/20260818/6a8402989f5f.jpg?x-oss-credential=LTAI5t8PB9pW1menoHM2GewV%2F20260830%2Fcn-shenzhen%2Foss%2Faliyun_v4_request&x-oss-date=20260830T234825Z&x-oss-expires=60&x-oss-signature=b16b95b931acc1369343180de484fb067d6c6ddfe30320ec3ca420cf044f0344&x-oss-signature-version=OSS4-HMAC-SHA256\"></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">会上,多方</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">共同发布《儿童口腔护理行业</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">科学消费与行业共建</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">联合倡议》,号召全行业</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">科普科学护牙方案,推广科学安全氟化钠等成分、抗糖酸防蛀等经临床验证的防护技术,同时搭建全链条协同体系,</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">以行业自律推动儿童口腔市场良性发展。</span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><img src=\"https://officialwebsite-file-saky.oss-cn-shenzhen.aliyuncs.com/upload/files/20260818/6a8402c1b2ed.jpg?x-oss-credential=LTAI5t8PB9pW1menoHM2GewV%2F20260830%2Fcn-shenzhen%2Foss%2Faliyun_v4_request&x-oss-date=20260830T234825Z&x-oss-expires=60&x-oss-signature=9cfc54c362847f20457f0a689009598caa584adda0e5736da028430ba40f4957&x-oss-signature-version=OSS4-HMAC-SHA256\"></span></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%; margin: 0.0000pt;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">从消费误区到行业规范,从科普教育到渠道治理,当消费者组织、医疗专家、行业协会、渠道平台和品牌企业坐到同一张桌前,意味着儿童口腔健康已经不再只是企业的市场命题,而成为需要多方共同参与的社会议题。</span></p>\n<p class=\"p\" style=\"text-indent: 21.1pt; line-height: 150%;\"><strong><span style=\"font-family: 宋体; line-height: 150%; font-size: 10.5pt;\">守护儿童口腔健康,是一场长期行动</span></strong></p>\n<p class=\"p\" style=\"text-indent: 21.0000pt; mso-char-indent-count: 2.0000; text-autospace: ideograph-numeric; mso-pagination: widow-orphan; line-height: 150%;\"> </p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">作为</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">本次的公益支持单位,舒客宝贝在活动</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">同步开设现场</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">公益</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">科普课堂</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">,</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">通过口腔护理知识科普、免费口腔检测等,</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">手把手向到场家长、孩子普及日常可操作的儿童防龋办法,把专业口腔知识转化为通俗易懂的家庭护理技巧。</span></p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><img src=\"https://officialwebsite-file-saky.oss-cn-shenzhen.aliyuncs.com/upload/files/20260818/6a8402caee5e.jpg?x-oss-credential=LTAI5t8PB9pW1menoHM2GewV%2F20260830%2Fcn-shenzhen%2Foss%2Faliyun_v4_request&x-oss-date=20260830T234825Z&x-oss-expires=60&x-oss-signature=ec9f3f34e267785396868676b1833f606107cc74e9c98068ceee2c711da99d91&x-oss-signature-version=OSS4-HMAC-SHA256\"></span></p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><img src=\"https://officialwebsite-file-saky.oss-cn-shenzhen.aliyuncs.com/upload/files/20260818/6a8402db4b3c.jpg?x-oss-credential=LTAI5t8PB9pW1menoHM2GewV%2F20260830%2Fcn-shenzhen%2Foss%2Faliyun_v4_request&x-oss-date=20260830T234825Z&x-oss-expires=60&x-oss-signature=b594a87d2881edcd2a784e3d0fae8fc06dc967213b87d796b8bda814b21fb386&x-oss-signature-version=OSS4-HMAC-SHA256\"></span></p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">科普课堂之外,舒客宝贝对儿童口腔健康的投入,更多体现在科研。长期深耕儿童口腔护理领域,舒客宝贝坚持以科研创新推动儿童科学防龋发展,围绕儿童龋病发生机制和不同年龄段口腔发育特点,持续聚焦</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">“</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">抗糖</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">酸</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">防蛀、科学含氟、分龄护理</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">”</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">等方向开展技术研究,推动儿童口腔护理从</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">“</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">基础清洁</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">”</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">迈向</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">“</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">科学防龋</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">”</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">。</span></p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">依托</span><span style=\"font-family: 宋体;\">CNAS国家认可研发机构、</span></span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">5</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">大专业实验室及持续的技术创新,品牌累计申请专利</span><span style=\"font-family: 宋体;\">94项,其中发明专利39项,并参与《儿童牙膏》等多项行业标准制定,以科研能力持续推动儿童口腔护理行业规范发展。</span></span></p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"> </p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">科研创新之外,舒客宝贝始终坚持将科研成果向社会价值转化。自</span><span style=\"font-family: 宋体;\">2012年携手中国儿童少年基金会发起“关爱小乳牙”公益项目以来,品牌持续走进校园、社区及乡村,通过口腔健康课堂、公益筛查、科普教育等形式,让科学防龋知识惠及更多儿童和家庭。截至目前,“关爱小乳牙”公益项目已覆盖全国21个省(区、市)、100座城市,累计服务210万名儿童。科研创新与公益实践相互促进,也让更多科学防龋理念真正走出实验室、走进家庭。</span></span></p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\"><img src=\"https://officialwebsite-file-saky.oss-cn-shenzhen.aliyuncs.com/upload/files/20260818/6a8402e9bf96.jpg?x-oss-credential=LTAI5t8PB9pW1menoHM2GewV%2F20260830%2Fcn-shenzhen%2Foss%2Faliyun_v4_request&x-oss-date=20260830T234825Z&x-oss-expires=60&x-oss-signature=7a347fb797e6007d5cd641e21c7c533084af508b6260ccd79828e04a5baa34bb&x-oss-signature-version=OSS4-HMAC-SHA256\"></span></span></p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">从持续推进</span><span style=\"font-family: 宋体;\">“关爱小乳牙”公益行动,到聚焦“抗糖</span></span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">酸</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">防蛀、科学含氟、分龄护理</span><span style=\"font-family: 宋体;\">”等方向开展科研创新,再到参与儿童口腔护理相关标准建设</span></span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">,</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">舒客宝贝</span><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\">不断将实践经验转化为更加科学、规范的儿童口腔护理解决方案,为行业发展提供了有益探索。</span></p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"> </p>\n<p class=\"p\" style=\"text-indent: 21pt; line-height: 150%;\"><span style=\"mso-spacerun: 'yes'; font-family: 宋体; line-height: 150%; font-size: 10.5000pt; mso-font-kerning: 0.0000pt;\"><span style=\"font-family: 宋体;\">正如舒客宝贝创始人兼</span><span style=\"font-family: 宋体;\">CEO曹瑞安在会上所强调的,守护儿童口腔健康,容不得半点侥幸,必须用科学说话,坚持让儿童口腔消费回归理性、实证。科学防龋,既需要企业的长期坚守,也需要行业的协同推进,此次《儿童科学防龋消费指南》的发布及座谈会开展,将头部企业的实践经验转化为社会共享的消费指引,为儿童口腔健康事业的规范化、科学化发展贡献了有益探索。</span></span></p>", "prev": { "id": 132, "title": "权威见证品质!舒客携手新华网,以专业科研守护国民口腔健康", "main_img": "https://officialwebsite-file-saky.oss-cn-shenzhen.aliyuncs.com/upload/files/20260818/6a841493a3b9.png?x-oss-credential=LTAI5t8PB9pW1menoHM2GewV%2F20260830%2Fcn-shenzhen%2Foss%2Faliyun_v4_request&x-oss-date=20260830T234825Z&x-oss-expires=60&x-oss-signature=23ff6ee02bb09e934d0523dd760efc6dc47bd58f3915e917b9cd0db9b2773ba2&x-oss-signature-version=OSS4-HMAC-SHA256", "external_link": "" }, "next": { "id": 40, "title": "国民品牌舒客硬核突围,口腔蓝海的技术攻坚战", "main_img": 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"https://baijiahao.baidu.com/s?id=1837986255395775503&wfr=spider&for=pc" } ] }如何给孩子选到一支科学有效的牙膏,正成为越来越多家长的一道难题。
近期,多家媒体调查发现,有商家在电商平台暗示牙膏“可吞咽”“食品级”,有成人产品“冒充”儿童口腔护理产品,甚至还有“械字号”防蛀膏声称可替代日常牙膏。一些专业口腔护理概念也逐渐演变成营销话术。
概念越来越多,却并不意味着家长更会选了。
相反,当“安全”“天然”“专业”成为每个品牌都在强调的关键词,真正困扰消费者的问题反而变得更加简单——到底什么才是真正科学的儿童防龋?
这个问题的背后,藏着另一个更严峻的现实:绝大多数家长缺乏系统、专业的儿童科学防龋知识,对儿童口腔护理的核心逻辑认知模糊,极易被各类噱头误导,最终陷入盲目选品、错误护齿的误区。
当市场需要的不只是更多产品,而是一套更加科学、权威的消费标准时,《儿童科学防龋消费指南》应运而生。

一本《儿童科学防龋消费指南》,回答家长最关心的牙齿问题
7月24日,由中国消费者协会指导、中国消费者杂志社主办、舒客宝贝公益支持的“科学消费·守护童牙——2026儿童口腔护理消费科普行动”在上海举行。
来自消费者组织、行业协会、医疗专家、电商平台及品牌企业等多方代表齐聚一堂,共同发布《儿童科学防龋消费指南》。

与其说这是一份儿童护齿指南,不如说,它更像是一份面向广大家长的“科学消费说明书”,《指南》内容从儿童龋齿形成根源切入,拆解细菌、糖分、酸蚀、牙体脆弱等多重致龋诱因,系统梳理标准化科学防龋手段、儿童口腔护理产品选购规范,同时集中辟谣当下市场流传的各类消费误区。
譬如“既然乳牙迟早要换,那么就不用认真护理”“不吃糖就不会蛀牙”“儿童牙膏越贵越好”“进口产品一定更适合儿童”等广泛存在于消费者之间的认知误区,都在《指南》中得到了科学回应。
中国消费者杂志执行主编刘京玲在现场对《指南》进行了专业解读,她提醒,儿童乳牙对氟的耐受度有限,过量含氟反而可能造成氟斑牙。根据中国儿童饮食习惯,科学含氟、搭配抗糖酸配方,才是更适合中国儿童的防蛀方案。
《指南》并没有停留在知识科普层面,而是进一步将消费者最关心的“怎么买”进行了具体拆解。
在儿童牙膏选购方面,《指南》建议消费者优先关注产品是否具备合规标识、含氟量是否科学、是否符合儿童年龄阶段口腔发育特点,并进一步总结出儿童牙膏选购“五步法”——看小金盾(儿童化妆品专属标志)、查含氟量、分年龄段、选抗糖酸配方、辨成分真伪,帮助家长根据不同成长阶段科学选择口腔护理产品,实现从“看广告选牙膏”向“看标准选产品”的转变。
事实上,这也是此次《指南》发布最大的意义所在。一份由消费者组织联合行业协会、医疗专家及领军品牌各方共同参与制定的消费指南,不仅为消费者提供了一套更加科学、规范的儿童口腔护理参考,更将科学防龋理念从专业领域带向大众家庭,让“预防为主、关口前移”的健康理念真正融入儿童成长的日常生活。
这既是国家健康口腔行动的倡导方向,也是提升全民口腔健康素养的重要一步。
多方研讨凝聚共识,发布诚信经营共建倡议
《指南》的发布为消费者提供了一套科学选购的参照系,但要让科学防龋真正落到实处,光有消费者的理性选择还不够——行业自身也需要一场从理念到规范的转变。
当天下午,消费者组织、口腔医学专家、行业协会、企业代表舒客宝贝及电商平台围绕儿童口腔消费市场展开“2026儿童口腔护理行业共建与诚信经营座谈会”。

各方代表从不同维度切入——华西口腔医学院教授胡德瑜从临床数据剖析儿童龋齿成因与防龋策略,他提到科学含氟防护+抗糖酸防护,是目前最精准、最高效的儿童防龋路径;科学使用含氟牙膏是全球公认、权威认证的高效防龋手段。

行业协会就标准建设与产业高质量发展提出主张,中国口腔清洁护理用品工业协会秘书长高文颖指出,将从规范行业标准、深化全域科普共建、打通优质口腔服务下沉渠道、深化产学研医协同等多方面入手,共建诚信、有序、可靠的儿童口腔市场环境。

品牌企业分享了产品研发逻辑与合规经营经验,舒客宝贝创始人兼CEO曹瑞安表示,将持续加大儿童口腔科研投入,升级全国公益科普体系,全力配合监管与协会规范市场秩序,持续输出专业透明、安全有效的儿童口腔护理产品。

会上,多方共同发布《儿童口腔护理行业科学消费与行业共建联合倡议》,号召全行业科普科学护牙方案,推广科学安全氟化钠等成分、抗糖酸防蛀等经临床验证的防护技术,同时搭建全链条协同体系,以行业自律推动儿童口腔市场良性发展。

从消费误区到行业规范,从科普教育到渠道治理,当消费者组织、医疗专家、行业协会、渠道平台和品牌企业坐到同一张桌前,意味着儿童口腔健康已经不再只是企业的市场命题,而成为需要多方共同参与的社会议题。
守护儿童口腔健康,是一场长期行动
作为本次的公益支持单位,舒客宝贝在活动同步开设现场公益科普课堂,通过口腔护理知识科普、免费口腔检测等,手把手向到场家长、孩子普及日常可操作的儿童防龋办法,把专业口腔知识转化为通俗易懂的家庭护理技巧。


科普课堂之外,舒客宝贝对儿童口腔健康的投入,更多体现在科研。长期深耕儿童口腔护理领域,舒客宝贝坚持以科研创新推动儿童科学防龋发展,围绕儿童龋病发生机制和不同年龄段口腔发育特点,持续聚焦“抗糖酸防蛀、科学含氟、分龄护理”等方向开展技术研究,推动儿童口腔护理从“基础清洁”迈向“科学防龋”。
依托CNAS国家认可研发机构、5大专业实验室及持续的技术创新,品牌累计申请专利94项,其中发明专利39项,并参与《儿童牙膏》等多项行业标准制定,以科研能力持续推动儿童口腔护理行业规范发展。
科研创新之外,舒客宝贝始终坚持将科研成果向社会价值转化。自2012年携手中国儿童少年基金会发起“关爱小乳牙”公益项目以来,品牌持续走进校园、社区及乡村,通过口腔健康课堂、公益筛查、科普教育等形式,让科学防龋知识惠及更多儿童和家庭。截至目前,“关爱小乳牙”公益项目已覆盖全国21个省(区、市)、100座城市,累计服务210万名儿童。科研创新与公益实践相互促进,也让更多科学防龋理念真正走出实验室、走进家庭。

从持续推进“关爱小乳牙”公益行动,到聚焦“抗糖酸防蛀、科学含氟、分龄护理”等方向开展科研创新,再到参与儿童口腔护理相关标准建设,舒客宝贝不断将实践经验转化为更加科学、规范的儿童口腔护理解决方案,为行业发展提供了有益探索。
正如舒客宝贝创始人兼CEO曹瑞安在会上所强调的,守护儿童口腔健康,容不得半点侥幸,必须用科学说话,坚持让儿童口腔消费回归理性、实证。科学防龋,既需要企业的长期坚守,也需要行业的协同推进,此次《儿童科学防龋消费指南》的发布及座谈会开展,将头部企业的实践经验转化为社会共享的消费指引,为儿童口腔健康事业的规范化、科学化发展贡献了有益探索。

敬请期待

